Growing a business does not always happen in a clear-cut way. Established products and services may continue to bring in new and current customers, but making changes to the business’s offerings can be another way to grow and address unmet needs in the market.

Whether a company has a product expansion strategy in place or is creating one for the first time, it’s critical for company leaders to take a look at the entire situation before making any concrete plans. This will help them to determine what changes are actually needed and what customers actually want. Below, 14 members of Forbes Business Council offer advice for entrepreneurs on key actions that can aid them as they make business decisions related to product expansion strategy planning.

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