Part of being an entrepreneur is hearing the word no. For some famous examples, the founders of AirBnB were once shot down by seven big Silicon Valley investors. Soichiro Honda, the founder of Honda, was refused funding and even laughed at. Even J.K. Rowling got her fair share of no’s for novels she wrote. And, of course, so have I.

When my company built a platform that helped flag high-risk users to automatically connect to Covid test centers, it got the red light. We were excited about the product, but as the no’s didn’t stop those innovators like Soichiro Honda, it didn’t stop us, and it shouldn’t stop you. If you have a good idea that isn’t landing, check to see that you’re doing the following.

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